REAP WHAT YOU SEW® provides information about the artistry & ethic behind your food, shelter, and clothing. All project collaborations with REAP WHAT YOU SEW® are awarded a golden seal of reciprocity. This seal visibly badges to participants a project’s firm commitment to the fundamental code of reciprocity. The fundamental code of reciprocity — known to many as the Golden Rule — is rooted in the belief that everyone has both a right to just treatment and the responsibility to ensure justice for others. Projects that bear the golden seal become the connective tissue between producer and purchaser. By creating this linkage of consideration, REAP WHAT YOU SEW® helps projects tell a story that they too play a role in the value chain. This connection is a tangible benefit to consumers and the producers who made this possible.

REAP WHAT YOU SEW is an authentic representation of a project’s integrity and commitment to its supply chain through transparent storytelling.

The REAP WHAT YOU SEW signature gives participants the assurance that a projects story, whether told through the medium of video, radio, music, writings, photos, anecdotes, or artwork, are created with respect for people and planet. All works are signed with the RWYS seal and digital link. This seal is an artistic signature and considers itself a creative compliment to ethical “track and trace” systems.

REAP WHAT YOU SEW will use the principles of balance and reciprocal insight to make interpretative decisions about the subject and materials used. REAP WHAT YOU SEW practices factual accuracy and always follows the “Do no harm” principle in relation to subject, partner, and audience.

REAP WHAT YOU SEW is the poetry behind the purchase.